Resume

About me

As a journalism and design student at the University of Southern California, I have gained significant experience in the fields of graphic and product design, business administration, entrepreneurship, project management, coding, verbal and written communication, marketing, and many others.

My creatively driven and detail-oriented work ethic has inspired my passion for branding and marketing, and working within these fields has allowed me to develop a keen eye for compelling design and a deep understanding of effective brand strategies. I believe in the power of storytelling and using a brand's narrative to drive its unique identity and engage its audience.

My passion for all things design has been a driving force throughout my education and professional experiences, motivating me to continually challenge myself to create innovative designs that exceed client expectations.

As I progress into post-graduate life, I aim to delve into these passions even further and continue to push my creative limits. My skills and experience leave me well-equipped to bring innovative and impactful solutions to the world of marketing and branding.

Experience

Shepherd Agency
June 2022-August 2022

Marketing Intern

  • Collaborated closely with the company's directors in each of their prospective departments to gain experience in strategic planning, search and analytics, digital communications, copywriting, creative direction, and others.
  • Worked on the accounts of 20+ clients to develop marketing campaigns catered to each of their company's goals.
  • Presented marketing concepts to 10-12 board members that outlined the overall scope and objective along with ideas for graphic/product designs, advertisements, and communication strategies.
  • Attended weekly board meetings with clients to conduct market analysis and strategize campaign ideas.
  • Wrote press releases for clients that were published in city-wide magazines.
Amy Johnson Interiors
June 2022-August 2022

Brand Strategy Intern

  • Redesigned company logo and website to increase social media/website traffic using UX design.
  • Created graphic advertisements for publishing in local and state-wide magazines with a refined brand design and logo.
  • Sourced a new company photographer and led photo shoot direction for finished projects.
  • Developed a six-month social media calendar for Instagram to develop brand image and diversify social media content.
Annenberg Media
August 2021-May 2022

Multimedia Journalist

  • Redesigned company logo and website to increase social media/website traffic using UX design.
  • Created graphic advertisements for publishing in local and state-wide magazines with a refined brand design and logo.
  • Sourced a new company photographer and led photo shoot direction for finished projects.
  • Developed a six-month social media calendar for Instagram to develop brand image and diversify social media content.
Brooklyn PR
July 2021-January 2022

PR Intern

  • Developed individualized press kits, press releases, and media pitches to promote around 50 clients.
  • Built and updated media lists of 40+ contacts and other databases on a weekly basis.
  • Increased Instagram following by 250% by enhancing engagement and content.
  • Attended board meetings and collaborated with clients to improve marketing/branding initiatives.
  • Conducted market research on client competitors to develop optimal and distinctive communication strategies.

Leadership

Visions and Voices
September 2022-Present

Marketing Coordinator

  • Conduct market research and analysis for USC's art's and humanities initiative by identifying target audiences and analyzing current trends.
  • Edit video content and design promotional campaigns for social media to promote 2-3 events per week.
  • Administer weekly meetings with a marketing team of eight members to organize guest speakers, exhibitions, performances, and workshops for 50-200 attendees per event.
MASH Magazine
January 2022-Present

Vice-President of Events

  • Administer weekly meetings for a 10-member event planning committee to assign tasks and organize events including flea markets, guest speakers, industry panels, clothing drives, and creative workshops.
  • Manage a $5,000 budget, source vendors, select venue spaces, and oversee planning and production for each event.
  • Coordinate with event planning committee to execute two external events per semester, each with over 100 attendees.
Project 4293, Inc.
January 2017-May 2020

Vice-President

  • Organized three specialized programs per month for students and organizations focused on promoting acceptance, diversity, and empowerment in youth.
  • Presented weekly PowerPoint demonstrations and prepared meeting materials for a board of 15 members.
  • Administered meetings monthly with the larger volunteer population of about 30 members.
  • Arranged guest speaker presentations and communicated directly with large corporations about donations and partnerships.
  • Marketed the company through social media accounts and posted regularly to enhance engagement with the organization.

Skills

Graphic Design

UX Design

Client Relations

Video Editing

Coding (HTML/CSS)

Project Management

Product Design

Research/Analytics

Brand Strategy

Digital Marketing

Logo Design

Photography

Written and Verbal Communication