About me!

Summary

As a recent graduate from the University of Southern California with degrees in journalism and design, I have gained extensive experience in business administration, graphic and product design, entrepreneurship, project management, reporting, website coding, written and verbal communication, marketing, and more.

Through my education and work, I have developed a passion for propelling brands to success through creative identity enhancement, integrated communication strategies, and the transformative power of storytelling.

As I enter post-graduate life, I'm excited to further explore these passions even further and expand my creativity through impactful, client-centered work.

Experience

SWAT by Kirshenbaum
August 2023 - October 2023

Executive Assistant to the Chief Executive Officer

- Spearheaded project management initiatives, coordinating multifaceted tasks and timelines to ensure the successful execution of key projects- Edited video content from each event into short promotional clips to share on social media.
- Facilitated effective cross-functional collaboration by serving as a liaison between the CEO and various departments and stakeholders
- Managed complex calendars, appointments, and travel arrangements for executives, optimizing their time and productivity

Visions & Voices
September 2022 - May 2023

Digital Marketing Coordinator

- Grew viewership by 143%over four months with robust social media content and compelling video promotionals produced via Adobe Premiere Pro
- Conducted competitive analysis and researched trends in the marketplace related to event execution, and tapped into opportunities for increasing brand awareness
‍- Oversaw and managed three monthly not-for-profit events, with an impressive average of 552 guests in attendance over eight months

Shepherd Agency
June 2022 - August 2022

Advertising Intern

- Delivered presentations to board members, leveraging expertise in consumer behavior, and conducted extensive market research to drive visionary business decisions
- Forged collaborations with the company's directors to understand the diversity of each business unit in areas of strategic planning, digital communications, creative direction, media planning/buying, and search/analytics
- Scrutinized the competitive landscape through research. Results— Leveraged insights gained from research to help craft effective and impactful campaigns

Amy Johnson Interiors
June 2022 - August 2023

Brand Strategist

- Increased website traffic by 173% by creating orchestrated and targeted advertisements, leveraging the capabilities of Adobe Creative Cloud
- Devised a six-month social media calendar with captivating content ideas which catalyzed a steady upswing in follower engagement and likes
- Delivered compelling product/service presentations to both existing and potential clients
- Engineered a dynamic logo and website while orchestrating a rebranding initiative

Annenberg Media
August 2021 - May 2022

Multimedia Journalist

- Conducted interviews with esteemed authors, recipients of prestigious awards, influential political leaders, talented artists, and engaged members of the Los Angeles community
- Acquired expertise in editing video content using Adobe Premiere Pro
- Utilized proficiencies in HTML and CSS to contribute to the development of multimedia websites
- Organized field shoots, edited footage, wrote scripts, produced segments, and managed post-production activities

Brooklyn PR
July 2021 - January 2022

Public Relations Intern

- Achieved a 250% growth in social media followers for a prominent jewelry brand
- Elevated brand awareness for 50 clients through press releases and compelling media pitchesResults—An increase in visibility and prominent features across major media publications
- Performed market research to discern opportunities to introduce new products and campaigns
- Streamlined the client database to improve accessibility

Skills

UX Design

Market Research and Analysis

Graphic Design

Brand Design

Business Development

Client Relations

Coding

Project Management

Digital Marketing

Video Editing

Photography

Written/Verbal Communication